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Best Mobile CRM Software for Customer Relationships on-the-Go

by Atiksha Sharma

|

2024-07-31

In today’s fast-paced business world, keeping good relationships with customers is highly valued. As technology progresses, more and more companies are opting for remote setup or field operations. This change has made applications more accessible via mobile phones. When it comes to staying in touch, mobile CRM software has been very useful for both customers and employees.  

The Importance of Mobile CRM Software

With cell phones, we have become completely dependent on them. At first, people used it to stay in touch with each other. Now, though, it is more than that. It has also been seen that most people who use the internet have switched from desktop computers to mobile phones. This is, of course, the convenience it provides. 

Earlier, companies used standard CRM systems. But now that times and needs have changed, people are starting to use mobile CRM.  Due to the portability of mobile CRM software, even the smallest enquiries or tasks no longer necessitate a trip to the office.  The main reason for making CRM for Field Sales is to make things better for customers. 

 

CRM vs. Mobile CRM?

The following table shows the differences between traditional CRM and mobile CRM:

Feature Traditional CRM Mobile CRM
Online Access Usually needs to be connected to the internet Offline access is possible with data synchronisation
Real-Time Updates Most updates do not happen in real time Offers updates and alerts in real time
Flexibility Less flexible because of the need to stay in one place Very adaptable; lets you work from anywhere
Accessibility Only allows desktop or on-premises access Gives you instant access to customer data
Device Dependency Utilises desktop computers or certain terminals Works with iPhone, Android, and other phones
Task Management It may be hard to manage tasks Allows managing tasks while on the go
Data Entry Usually done at the office or certain terminals Lets you enter data and make changes in the field
Integration Integrating with other systems can be complex Smooth integration with mobile apps and tools
Accessibility 

to Information

Access to data about customers may be limited Gives you instant access to customer data
Cost Setup costs can be high at first Typically cheaper because they are mobile

 

What are the benefits of using Mobile CRM software?

While we are discussing the importance of CRM software with mobile apps, there are many benefits that come along with it. Here are some key benefits of implementing mobile CRM software solutions:

 

Ability to Work Offline

The fact that mobile CRM can work without an internet connection is one of its best features. With offline access, customers can keep working even when they do not have access to the internet. CRM’s offline features for technicians and field sales representatives make their work even easier. While working offline, field technicians can access 

  • Customer information
  • Update records
  • Capture data 

It is best to use this feature in places with limited or no internet access. 

 

Real-time Data and Insights

Traditional CRM software does not have a way to sync data in real time like mobile CRM does. CRM’s analytics and reporting tools give us useful information about 

  • Sales patterns
  • Customer behaviour
  • Pipeline health

This feature lets companies make decisions based on data and quickly change their strategies.

 

Improved Engagement with Customers

One important thing about CRM software is that it helps you connect with your customers. With mobile CRM app features, employees can get information about customers right away. Additionally, they have the ability to update records, which enhances the quality of customer engagement. 

Another important part of having a mobile CRM system solution is being able to deal with customers. This means that customer service representatives can quickly fix problems because they can see the full case history of each customer right away. By allowing faster access, problems can be fixed more quickly, which reinforces relationships with customers. 

 

Enhanced Effectiveness and Efficiency

Sales mobile CRM software streamlines the whole process by cutting down on administrative tasks and making everything run more smoothly.  

Sales teams can manage opportunities, keep leads up to date, and keep track of sales activities all from their phones, so they do not have to do any data entry or paperwork by hand. Teams can prioritise tasks, set up follow-ups, and work together easily with task management features. This makes them more productive and speeds up sales cycles.

 

Convenience and Portability

Field technicians, customer service representatives, and sales teams can access important business and customer data from anywhere, at any time, with CRM for Field Sales. With this mobility, teams can be productive while they are travelling, meeting with clients, or working from home. 

Mobile CRM gives employees real-time access to customer profiles, sales pipelines, and service histories. This lets them make smart decisions and quickly respond to customer questions and opportunities.

 

Selecting the Best Mobile CRM Software

AntMyERP takes into account the needs of your team, the needs of your industry, and the ability to grow when choosing mobile CRM software for your business. When compared to competitors, AntMyERP’s Cloud-Based CRM stands out for its features, usability, integration options, pricing, and customer support. If you want to know how the product works with your current processes and what the user experience is, try out a trial or demo.

AntMyERP also helps with services such as AMC management, Warranty management, After-sales Service Management, Return Material Authorization, etc. 

 

FAQs

 

Can you use CRM on mobile?

 

Mobile CRM, or Customer Relationship Management, lets you have a full CRM experience on phones, tablets, and other devices that can connect to the internet. The sales, marketing, and customer service teams can get to and manage important data at any time, from anywhere.

 

Can Mobile CRM software work offline?

 

Yes, a lot of Mobile CRM (Customer Relationship Management) software can be used when you are not online. Because of these features, users can still get to and work with CRM data even when they are not online.

 

How secure is Mobile CRM software?

 

The security of Mobile CRM software can be different depending on the solution and how the company that is using it works. But many modern Mobile CRM systems have strong security features to keep private information safe.

 

Is training required to use Mobile CRM software?

 

A lot of the time, training is needed to use mobile CRM software correctly, but the amount of training needed depends on a number of factors.

 

Is Mobile CRM software suitable for small businesses?

Yes, mobile CRM software is often a great choice for small businesses.

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