How to manage Competition Management

 

Understanding Competition Management with AntMyERP

AntMyERP’s Competition Management feature helps you analyze why leads are lost and identify which competitor they were lost to giving you valuable insights to improve your sales strategy.

If a lead is marked as lost, you can record both the reason for the loss and the competitor who won the deal.

This helps your team understand what the competition offers that your business might be missing thus allowing for data-driven improvements.

To use this feature, go to Lead Management and open any lead from your list. When you mark it as Lost, a pop-up will appear asking for the competitor’s name but this happens only when Competition Management is turned on.

To enable or disable it, navigate to Settings – CRM Sales – Preferences. Under the sales preferences, look for Competition Analysis.

• Check the box to turn it on as this will make the competitor field visible in lost leads.
• Uncheck it to turn it off then the competitor option will disappear from the lead loss pop-up.

By keeping Competition Management enabled, you can track lost leads systematically, identify market patterns, and strengthen your sales performance with better insights.

With AntMyERP, every lost lead becomes an opportunity to learn, adapt and win the next one.