What are the Reports of Campaign and their output?

Campaign Profitability Report:

Purpose: The Campaign Profitability Report aims to provide insights into the financial performance of a specific campaign

Key Metrics:

• Revenue: Total income generated from the campaign, including sales and conversions.
• Costs: The total expenses incurred during the campaign, encompassing marketing, advertising, and operational costs.
• Profit/Loss: Calculated by subtracting costs from revenue, indicating the overall financial outcome of the campaign.

Benefits:

Helps evaluate the return on investment (ROI) for the campaign.
Assists in identifying successful campaigns for future optimization.

Campaign Expected vs. Actual Report:

Purpose:
The Campaign Expected vs. Actual Report is designed to compare the anticipated outcomes of a campaign with the actual results achieved.

Key Metrics:

• Expected Metrics: Initial projections for metrics like reach, engagement, conversion rates, and revenue.
• Actual Metrics: Real-time or historical data reflecting the actual performance of the campaign.
• Variance: Numerical difference between expected and actual results for each metric.

Tips for Utilizing Reports:

Regularly review both reports to make data-driven decisions for future campaigns.
Analyze patterns and trends to refine targeting and messaging strategies.
Use the Campaign Expected vs. Actual Report to fine-tune projections for better accuracy in future planning.
Leverage insights from the Campaign Profitability Report to allocate resources effectively.